Amazon UK has a section called “Lad Lit” – in other words, adventure stories for non-YA male readers. It’s really the market where I’ve aimed At the Sharpe End (well, to be honest, I didn’t aim it deliberately, but it worked out as that sort of book).
I was shocked and stunned, to coin a phrase, that because of my promotion, At the Sharpe End had reached number 36 (it’s slipped a little in the last hour) in this section. This is before the cover is available – before the book is even listed as available through Amazon. The overall sales ranking is 80,000 – which is not bad at all.
The attached image gives you some idea of what the competition’s like: I’m beating out a Clive Cussler, Fight Club and The Best A Man Can Get (good book, by the way) and a Tom Clancy-branded thing. Higher up on the list are a Rider Haggard and a John Buchan, as well as an Ayn Rand (that’s an oddity).
I have a feeling won’t stay at these giddy heights for long, unless this thing really starts to take off virally as a result of being popular, but it’s a nice feeling while it lasts!
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